Pick up the key ideas in the book with this quick summary. With the exception of dictators and authoritarian leaders whose every whim becomes law, those in power usually have to use alternative methods — namely persuasion and propaganda — to achieve their aims and bring the general public on board. By carefully manipulating our view of the world, people in positions of power strive to make us act the way they want us to, often without us being aware of it at all. The good news is we can learn to see this propaganda for what it is: hot air. By exposing the techniques and strategies of the propagandists, we can create a better society and make better choices. Such persuaders intend to offer people enough information on the issue at hand to allow them to make a rational choice.
In Review: Age of Propaganda Book Summary
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We live in an age of propaganda. Persuasion has always been integral to the democratic process - it's how we make decisions, elect governments, do business, and resolve disputes, but increasingly, thoughtful discussion is being replaced with simplistic sound bites, manipulative messages, and deceptive propaganda tactics. An eye-opening analysis of the use and abuse of persuasion in daily life, Age of Propaganda reveals how persuasion influences our behavior, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others, often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. O abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Also included is a completely new chapter on how to protect yourself from unwanted propaganda. An invaluable guide to today's message-laden world, Age of Propaganda provides us with the knowledge we need to understand how manipulative messages work, how to deal with them sensibly, and how to use persuasion wisely and effectively. Meer lezen Minder lezen. Klanten die dit item hebben gekocht, kochten ook. Pagina 1 van 1 Opnieuw beginnen Pagina 1 van 1.
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Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz. Anthony Pratkanis , Elliot Aronson. We live in an age of propaganda. Persuasion has always been integral to the democratic process - it's how we make decisions, elect governments, do business, and resolve disputes, but increasingly, thoughtful discussion is being replaced with simplistic sound bites, manipulative messages, and deceptive propaganda tactics.
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