Cascio Interstate Music is one of the largest musical instrument retailers in the U. For nearly 70 years, Cascio Interstate Music has been a key national player in the music products industry through its multi-channel retail , wholesale , and manufacturing operations. In the early s, Rosario and Concetta Cascio emigrated to the United States , bringing with them a love of the music of their native Sicily. Frank discovered a passion for music by playing an old piano in the back room of the store. He eventually mastered the accordion and played live on local radio stations.
The next stage
With the acquisition, Geneva Supply has announced that the national musical instrument distributor will remain headquartered in Wisconsin. The company will shift business models to mainly focus on digital sales. While the store will no longer serve as a brick-and-mortar retailer, office space has been acquired by Geneva Supply for current staff who will retain their positions with the company. Since then, the company grew exponentially to become the 14 th largest distributor of musical instruments in the United States, thanks in part to the brands underneath the Cascio name; Archer Guitars, Union Drums and more. The acquisition is a promising new chapter for both businesses. A release from Geneva Supply on Tuesday detailed that the new ownership would allow for the company to host events in the greater Milwaukee area, as well as provide office space for their growing staff. The new owners have expressed that their intent is to support and connect with the music community in Milwaukee.
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